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Who are audiences Janet must pitch in order obtain needed resources, and what should her messages be? Choice A Janet’s first audiences are internal—teachers and others who must buy into the program. She chose as her first audience the initial change team. Her message to these teachers focuses on the Cooperative Discipline program and how it relates to the notable quality of education at Eagle School—the way in which the school community has bought into the National Education Goals process and performance outcomes for learners. She plans to do so by relating the program to decreasing the incidence of student misbehavior at Eagle School. She thinks she has selected a group of teachers with common understandings. They had either learned about Cooperative Discipline at the same conference she attended last autumn, or had expressed interest at one time about new approaches to student discipline. Too bad. Janet may have messed up her only shot at these folks. Of course, Elaine could have marshalled support from school district before Janet pitched the teachers. Without support from the superintendent, the project is doomed. He can free up personnel and fiscal resources that Elaine and Janet cannot secure on their own. School library and MIS leaders would have been another audience. Janet needs them to help her obtain print and web information. Then she must pitch to potential program participants—teachers, parents, kids, etc. Choice B There are many ways to slice up the universe that needs to hear Janet’s initial message. Choice A is a good start. The key to obtaining needed resources, however, is tailoring content to fit the unique requirements of each audience. One size fits all will not work. Choice C Messaging is oversell. For the amount of work that Janet has ahead of her, she can’t spend as much time on communication planning as she would like. Choice D Why these choices? None of these statements is accurate.
Who
are audiences Janet must pitch to obtain needed resources, and what should
her messages be?
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