A REFERENCE TOOL OF OPTIONS FOR PROMOTING TECHNICAL ASSISTANCE

Communication Mode	Mechanism to Reach Internal Audiences	Mechanism to Reach External Audiences
Written presentations	Write articles for school newsletters, intranet websites, or district headquarters bulletin boards. Develop a program fact sheet that can easily be posted on district bulletin boards or disseminated at district events.	Write articles for local newspapers, magazines, PTA, and community publications. Write articles for national journals affiliated with professional associations such as the Council for Exceptional Children, Education Week, and Union publications.
Oral presentations	Present at in-services offered at the school and district levels; visit the school advisory council meeting to share information about your program.	Present information about your innovation at community-based forums such as PTA meetings, town council meetings, and town round tables. Present information at regional and national professional conferences or workshops.
Person-to-Person Contacts	Use social opportunities provided in your school and district to share information about your program. Discuss the innovation in the lunchroom and lounge.	Use community-based events to share information and network with community and business leaders. Tout your efforts through informal social mechanisms, such as sporting events, and while using public transportation.
Television/Radio	If applicable, use your district's time allotment through local cable stations as an avenue to disseminate information about your program.	Write letters to national media organizations about your program to highlight its impact upon educational services for students.

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